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Redwood Forest Foundation

North Coast Biochar Logo Design Contest
August 5 - 18, 2014
$350 Prize

Logo Design Competition is Underway!

Biochar Enter the Redwood Forest Foundation's biochar logo design contest!

We are seeking a logo that captures the benefits of RFFI's home-grown north coast biochar. Winning artwork will be featured on RFFI's biochar packaging and promotional materials, including the popular RFFI website.

Enter as often as you like. No fee required to enter.

CONTEST DETAILS

Contest Dates: August 5 - 18, 2014

Prize: Winner receives $350

Entry Fee: None

Contest Administrator: Brand Ninjas

Enter Here: North Coast Biochar Logo Design Contest

Registration: Entrants are required to register at Brand Ninjas

For help with the contest, please contact judy@rffi.org or
morgan@rffi.org.


Contest Update: August 12, 2014

We would like the tagline to read:
"Supporting Forest Restoration in the Redwood Region"
"By Redwood Forest Foundation"

And we would like all future submissions to include the acronym "RFFI" in the logo. If you have already submitted a logo please resubmit with RFFI included -- thanks. Please consider the images that are included on the Brand Ninjas website as examples of logo styles that we like.

Background Information

Redwood Forest Foundation (RFFI) supporters have helped choose a name and tagline:

North Coast Biochar
Biochar that supports forest restoration in the Redwood Region.

We are seeking a logo that simultaneously promotes biochar sales and conveys the RFFI mission.

Mission: The Redwood Forest Foundation Inc. (RFFI) is a non-profit stakeholder organization that acquires, protects, restores and manages forestlands and other related resources in the Redwood Region for the long-term benefit of the communities located there.

RFFI owns the 50,000-acre Usal Redwood Forest, a working community forest, in northwestern Mendocino County, California. Usal is in need of extensive restoration due to over-logging by prior owners. RFFI is removing excess competing vegetation (biomass) from overcrowded conifer stands to improve forest health and improve wildlife habitat. This excess biomass will be converted into biochar and sold locally as a soil amendment. The revenue generated by the sale of "North Coast Biochar" will partially support this synergistic forest restoration approach.

The Product: Biochar is a soil amendment that is produced when heat is added to wood in an oxygen-deprived chamber. The result is a wood carbon or charcoal that has an array of potential benefits. Biochar is not a fertilizer; it is an amendment or soil conditioner that improves soil functionality in the following ways:

  • Improves soil fertility and crop yield;
  • Retains nutrients such as nitrogen, phosphorous and potassium (NPK), improving fertilizer efficiency use and reducing fertilizer run-off into local waterways;
  • Increases cation exchange capacity (CEC) - the ability for soil to exchange nutrients with plant roots;
  • Improves water retention, aeration and soil tilth;
  • Provides habitat for microbes, increasing microbial activity in soils;
  • Sequesters carbon in farms and home gardens for hundreds to thousands of years.

Logo Criteria: Logos will be judged on the following criteria:

  1. Overall appearance and appeal of the logo design;
  2. Ability to creatively represent both the benefits of biochar to home gardens and the benefits of RFFI's work to the forest;
  3. Ability to convey RFFI's mission and establish a RFFI brand;
  4. Ability to engage the target customer base:
    • Gardeners and composters who already purchase soil and soil conditioners from nurseries to improve soil health and productivity;
    • Environmentally conscious gardeners in Mendocino, Humboldt and Sonoma Counties who care about water conservation, carbon sequestration, fertilizer efficiency / run-off prevention, support production of local inputs into agriculture and care about forest restoration issues.

Target Market:

  • Wholesale soil producers whose customer base is environmentally-conscious.

  • Gardeners and composters who purchase soil and soil conditioners from nurseries to improve soil health and productivity.

  • Environmentally-conscious gardeners in Mendocino, Humboldt and Sonoma Counties who care about water conservation, carbon sequestration, fertilizer efficiency / run-off prevention, support production of local inputs into agriculture and care about forest restoration issues.

Logo Style and Content:

  • Favorite colors - Deep greens, rich browns, in some instances multiple bright colors may work; depends mainly on the style of the logo.

  • Favorite style - nature related - most important aspects in descending order: plant and soil fertility, trees, water, fish and wildlife that benefit from both the production and the use of the product. e.g. symbols representing redwood region, lushness, life, growth, thriving, ecological functionality etc.

 
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