RFFI Partners with the
California Roots Music and Arts Festival
to Plant 800 Redwood Trees
The Redwood Forest Foundation (RFFI) is teaming up with the California Roots Music and Arts
Festival (Cali Roots) in Monterey to plant 800 redwoods in northern California. RFFI welcome this
partnership with an organization that shares our values. Like RFFI, Cali Roots is committed to
developing and sustaining their community, while protecting our environment.
The California Roots Music and Arts Festival will showcase premier reggae and roots artists on Memorial Day Weekend (2017) at the Monterey County Fair and Event Center. This year Cali Roots is collaborating with the Redwood Forest Foundation to introduce 400 VIP Redwood Passes. Two redwoods will be planted for each Redwood Passholder. On September 15, Cali Roots and RFFI will make just 400 Redwood Passes
These VIP passes offer festival goers special accommodations and access to the performers.
RFFI encourages other like-minded businesses to join the eight businesses that are similarly
recognizing their customers in conjunction with our "Plant a Redwood Now"
for more information.
Dan Sheehan, Festival Co-Producer, states, "The Cali Roots movement is about developing and
sustaining our community and that involves protecting our environment. When we learned that
Redwood forests in California help remove more carbon from the atmosphere - more than any
other forest - we wanted to do what we could to help generate that movement. Teaming up with
the Redwood Forest Foundation seemed like the perfect match."
Cali Roots promotes environmental awareness. Festival goers in 2016 saw the continuation of greening and sustainability measures throughout California Roots. Compostable service ware, bike and skate valet, free fillable water stations, local food, and volunteers ready to direct festival goers to recycling or compost bins all contribute to the Cali Roots vision of education and sustainability. Fan participation in greening efforts encourages environmental awareness to spread outside of the festival grounds.
Sheehan adds, "The Redwood Forest Foundation leads the way in climate solutions. Last year, a subsidiary of the Redwood Forest Foundation, the Usal redwood Forest Company, was awarded for reducing the most emissions of any other project during 2015. The Foundation follows the same grassroots growth that Cali Roots has strived to achieve the last eight years, making them a perfect team to continue the growth of environmental sustainability."
Redwood Pass goes on sale on September 15, 2016.
First Tier of Redwood Passes SOLD OUT!
General admission tickets still available.
8th Annual California Roots Music and Arts Festival
Friday, May 26 - Sunday, May 28, 2017
10:00 am - 11:00 pm PDT
Monterey County Fair and Event Center
2004 Fairground Road, Monterey, CA 93940
Admission Price: Varies
Age restrictions: All Ages