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Cali Roots Sells First Tier of Redwood Passes
in Five Minutes

RFFI, Cali Roots and "This Will Take Time"
Partner to Plant 800 Redwood Trees

California Roots Music and Arts Festival

The Redwood Forest Foundation (RFFI) recently received a commitment from the California Roots Music and Arts Festival (Cali Roots) in Monterey to make a donation for RFFI's planting of 800 redwoods - two for every one of the 400 Redwood (VIP) Passes sold for the May, 2017 Cali Roots Festival. Tickets went on sale at 10:00 AM on September 15, 2016, and sold out by 10:05 AM!

RFFI welcomes this partnership with an organization that shares our values. Like RFFI, Cali Roots is committed to developing and sustaining their community while protecting our environment. According to RFFI President Mark Welther, "this collaboration is an opportunity to showcase public support for redwood protection and to engage a like-minded new community in our work of establishing working community forests that address climate change and enhance biodiversity."

RFFI and Cali Roots are now teaming up with "This Will Take Time" to do the planting in a location that can be accessible to the public. All three organizations are inspired by recent research demonstrating that California's redwood forests remove more carbon from the atmosphere than any other type of forest on the planet. Dan Sheehan, Festival Co-Producer, added "the Redwood Forest Foundation leads the way in climate solutions. In May, the Usal Redwood Forest Company - a subsidiary of the Redwood Forest Foundation - was recognized for reducing the most emissions of any 2015 carbon offset project in California. The Foundation follows the same grassroots growth that Cali Roots has strived to achieve the last eight years, making them a perfect partner to continue the growth of environmental sustainability."

Both organizations feel that "This Will Take Time" (TWTT), a Point Arena, CA based non-profit organization dedicated to long-term experiments in land use, education and the arts, is a perfect organization with a great location for planting the baby redwoods. Founded by Benjamin Lotan and Tara Shi in 2015, TWTT operates on an 80 acre property in Point Arena, CA, and hosts summits, communal events, an ongoing Artist-in-Residence Program and a future conifer nursery. RFFI will provide redwood seedlings that have been carefully nurtured from redwood seeds collected locally. Tara states, "In an effort to foster tree planting and stewardship as part of our culture, TWTT is proud to partner with RFFI and Cali Roots to establish and sustain redwood forests in Northern California."

The California Roots Music and Arts Festival will showcase premier reggae and roots artists on Memorial Day Weekend (2017) at the Monterey County Fair and Event Center. RFFI encourages other like-minded businesses to join the eight businesses that are similarly recognizing their customers in conjunction with our "Plant a Redwood Now" business partnerships. Email morgan@rffi.org for more information.

FESTIVAL DETAILS

8th Annual California Roots Music and Arts Festival
Friday, May 26 - Sunday, May 28, 2017
10:00 am - 11:00 pm PDT
Monterey County Fair and Event Center
2004 Fairground Road, Monterey, CA 93940
Admission Price: Varies
Age restrictions: All Ages

General admission tickets
are still available.
 

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